The Spirits industry is an interesting one because it can relate to pretty much everyone in America and most all over the world. So what have been the main drivers of Spirits growth in the past, where will future growth come from, and how can you invest in the industry? Snapshot The global Spirits industry is a $210+ billion industry made up of 7 primary categories (~95% of demand), with Whiskey being the most popular. A snapshot of the global breakdown by category consumed is as follows: